Eee PC™ Is Forbes Asia's Product of the Year for 2008

ASUS’ Multiple Award-winning and Bestselling Netbook Chosen for Its Innovation and Market Disruption

Taipei, Taiwan; December 15, 2008 – ASUS’ Eee PC has been named Forbes Asia’s Product of the Year for 2008, right after being crowned Stuff Magazine’s Gadget of the Year and Computer of the Year. In justifying its selection, Forbes hailed the Eee PC for “its innovation and disruption”, and added that the “ultraportable” netbook had “changed the global PC industry”. This new addition to the Eee PC’s mantle joins numerous other awards chalked up in the media, design and industry circles over the past year, most notably NBC.com’s Best Travel Gadget and the prestigious G-Mark Award.

The Winner of Prestigious Awards from Around the World
Since its official launch in October 2007, the Eee PC has garnered numerous international awards from the media, design and industry circles. Apart from receiving the Forbes Asia Product of the Year and Stuff Gadget of the Year/Computer of the Year honors, the Eee PC has also been named NBC.com’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner, amongst other accolades. DIME magazine is a publication from Shogakukan, a large publishing enterprise in Japan. Products are nominated by readers, on the basis that users are the greatest bellwether of consumer trends.

For its impeccable design and leading-edge innovation, the Eee PC has been conferred the Good Design Award (G-Mark) from Japan, the 2008 International CES Innovations Design and Engineering Award, and the Taiwan Excellence Gold Award 2008. To date, the Eee PC has received 76 awards and more than 7,300 hits in the media. Such has been the magnitude of the Eee PC’s breakthrough, that it has become the subject of a Harvard Business School case study.

The Most Wanted Christmas Gift
Last year, the Eee PC was voted as “The Most Wanted Christmas Gift” by Amazon.com. The trend is set to continue this year, with the availability of a wider selection of Eee PC models boasting different designs, specifications and prices that accommodate the diverse preferences and lifestyles of users all over the globe.

The Eee PC boasts an exclusively-designed battery that provides up to eight hours of unplugged use, perfect for frequent travelers and adventurers who spend lots of time in the great outdoors. To address the differing needs of experienced computer users versus beginners, the Eee PC is available with either Microsoft Windows XP or Linux operating systems. Media mavens can also opt for a high-capacity HDD as opposed to a shockproof SSD which users with rugged sensibilities would no doubt prefer. Regardless of whether the gift-receivers are looking for a gadget that helps them to learn, work or play, the Eee PC—in all its iterations—will be a perfect Christmas present.